FOR IMMEDIATE RELEASE
CHANTILLY, Va. — The Rocka, LLC announced the launch of NaijaRocka.com, a new video blog focusing on the fast-growing afrobeat musical genre. Long the most popular form of nigerian music, afrobeat has been rapidly making inroads all around the world. Last summer’s hit “One Dance” by Canadian-born artist Drake, for example, featured vocals by afrobeat star Wizkid, making him the first Nigerian musician to land atop the American Billboard Top 100 chart.
Packed with music videos and in-depth coverage of the latest afrobeat developments, NaijaRocka.com is already an indispensable resource for every fan of the genre. With appreciation for afrobeat music growing quickly, parent company The Rocka, LLC plans to ensure that NaijaRocka.com remains the top destination of its kind. Visitors to NaijaRocka.com can browse the site’s videos, news updates, and other content, as well as sign up for a daily email newsletter.
“There’s something truly special and compelling about afrobeat, and it’s great to see people all over the world discovering its appeal,” said NaijaRocka.com representative Charles Muotoh, “Having seen so much interest in this terrific style of music, we decided some time back to create a new website that would truly serve its fans. We’re proud of what we’ve accomplished already with NaijaRocka.com and have many exciting plans for the blog in the near future. For now, we invite everyone who loves great music to stop by, whether to experience afrobeat for the first time or catch up with a favorite artist’s latest work.”
West Africa is regarded by many world music authorities as one of the most consistently fertile breeding grounds for vital new musical styles. Often taking influences from elsewhere in the world and transforming them into novel and truly exciting forms, musicians all across West Africa have helped develop many new musical genres over the last half-century and continue to do so today.
With roots tracing back to the 1970s-era recordings of virtuosic Nigerian multi-instrumentalist Fela Kuti, afrobeat is the single most popular genre of music today in that country and other nations in the region like Cameroon and Ghana. In recent years, the popularity of afrobeat far from its birthplace has also been growing quickly. Melding afrobeat with the Jamaican genre of dancehall, for example, last summer’s chart-topping single “One Dance” by Drake turned the global spotlight on featured Nigerian artist Wizkid and produced millions of new fans for his music and that of many fellow afrobeat stars.
NaijaRocka.com has now launched to serve this enthusiastic, rapidly growing interest in one of the world’s most distinctive musical genres. With videos focusing on everything from afrobeat classics to the latest releases, NaijaRocka.com is the single best source for those who love great music. News updates at NaijaRocka.com cover all the latest developments in the world of afrobeat, and visitors can also subscribe to a free, daily email newsletter.
About The Rocka, LLC:
Helping fans enjoy and stay up to date with one of the world’s fastest-growing musical genres, The Rocka, LLC owns and operates NaijaRocka.com, the leading online destination for afrobeat music videos, news, and more.